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Relationship marketing in the digital age

by Palmatier, Robert W; Steinhoff, Lena.
Material type: materialTypeLabelBookPublisher: New York: Routledge 2019Description: 244 p.ISBN: 9780367786922.Subject(s): Marketing--Technological innovations | Relationship marketing | Customer relations
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Central Library AIOU Islamabad

Allama Iqbal Open University

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658.812 PAR (Browse shelf) Available 131775
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658.812 DOB Built for use: 658.812 HAM Marketing 658.812 JEP Public relations in marketing management 658.812 PAR Relationship marketing in the digital age 658.812 THC The customer centered enterprise 658.812 WES The strategic CIO 658.8121 KUC Costumer relationship management

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