Relationship marketing in the digital age
by Palmatier, Robert W; Steinhoff, Lena.
Material type: BookPublisher: New York: Routledge 2019Description: 244 p.ISBN: 9780367786922.Subject(s): Marketing--Technological innovations | Relationship marketing | Customer relationsItem type | Location | Call number | Status | Date due | Barcode | Item holds |
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Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.812 PAR (Browse shelf) | Available | 131775 |
Total holds: 0
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658.812 DOB Built for use: | 658.812 HAM Marketing | 658.812 JEP Public relations in marketing management | 658.812 PAR Relationship marketing in the digital age | 658.812 THC The customer centered enterprise | 658.812 WES The strategic CIO | 658.8121 KUC Costumer relationship management |
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