Marketing management : a strategic planning approach
by
Buell, Victor P
.
Material type: 
BookPublisher: New York: McGraw-Hill, 1984Description: xxi, 682p.Subject(s): Marketing-Management
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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| Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.802 BUM (Browse shelf) | Available | 65503 |
Total holds: 0
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| 658.800994 BAS Basic marketing | 658.800994 MAR Marketing | 658.802 ALA Applied strategic marketing | 658.802 BUM Marketing management | 658.802 CRS Strategic marketing | 658.802 CRS Strategic marketing management cases | 658.802 HID The dark side of marketing communciaitons |
Includes index and bibliography
eng
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