Measuring advertising readership and results
by Starch, Daniel.
Material type: BookPublisher: New York: McGraw-Hill, 1966Description: xi, 270p.Subject(s): Advertising-ResearchItem type | Location | Call number | Status | Date due | Barcode | Item holds |
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Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
659.112 STM (Browse shelf) | Available | 6013 |
Total holds: 0
Browsing Central Library AIOU Islamabad Shelves , Shelving location: General Stacks Close shelf browser
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659.11 NOA Advertising | 659.112 AAA Advertising management | 659.112 BER Readings in advertising management | 659.112 STM Measuring advertising readership and results | 659.13 ADM Media planning | 659.13 JEA Advertisement writing | 659.13 JEA Advertisement writing |
Including Appendix & Index
eng
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