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Marketing management : knowledge and skills

by Peter, Paul; Donnelly, James H. (jt. auth).
Material type: materialTypeLabelBookPublisher: New York: McGraw-Hill, 2004Edition: 7th ed.Description: xix, 876p.ISBN: 0072552174.Subject(s): Marketing management
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Central Library AIOU Islamabad

Allama Iqbal Open University

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658.8 PEM (Browse shelf) Available 104948
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658.8 PEE Essentials of marketing 658.8 PEE Basic marketing 658.8 PEE Essentials of marketing 658.8 PEM Marketing management 658.8 PEM Marketing management 658.8 PEP A preface to marketing management 658.8 PEP A preface to marketing management

Includes index

eng

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