Effective advertising :Understanding when, how, and why advertising works
by
Tellis, Gerard J
.
Publisher: New Delhi: Response Books, 2004Description: vii,201p.ISBN: 8178293706.Subject(s): Advertising
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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| Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
659.1 TEE (Browse shelf) | Available | 104000 |
Total holds: 0
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| 659.1 SHT Advertising principles | 659.1 SIA Advertising, the media and globalisation : | 659.1 SIH How to advertise and promote your small business | 659.1 TEE Effective advertising | 659.1 TIU The (un) common sense of advertising | 659.1 WEA Advertising | 659.1 WHA Advertising |
PB
Includes index
Eng
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