Basic marketing : a managerial perspective
by
Quester, Pascale G
; McGuiggan, Robyn L. (jt. auth); McCarthy, E. Jerome (jt. auth); Perreault, William D. (jt. auth).
Material type: 
BookPublisher: Bejing McGraw-Hill, 2001Edition: 3rd ed.Description: xvi,743p.ISBN: 007470835x.Subject(s): Marketing-New Zeland | Marketing-Australia
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.800994 BAS (Browse shelf) | Available | 102430 |
Total holds: 0
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| 658.80095 HOP Practical marketing | 658.800973 MCM Marketing | 658.800973 MCM Marketing | 658.800994 BAS Basic marketing | 658.800994 MAR Marketing | 658.802 ALA Applied strategic marketing | 658.802 BUM Marketing management |
PB
Includes bibliography and index
eng
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