Marketing research : text and cases
by
Boyd, Harper W
; Westfall, Ralph (jt. auth); Stasch, Stanley F. (jt. auth).
Publisher: Homewood, Illinoise: Irwin, 1985Edition: 6th ed.Description: xv, 836p.ISBN: 0256031835.Subject(s): Marketing research
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| 658.834 FRC Consumer behavior Managerial Decision Making | 658.834 LOC Consumer behavior | 658.8342 GIM Marketing | 658.835 BOM Marketing research | 658.835 BOM Marketing research | 658.835 BOM Marketing research | 658.835 PIW Why stocks go up (and down) |
HB
Includes index
Eng
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