Advertising : its role modern marketing Watson Dunn, S.

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Material type: Text

TextPublication details: Chicago: Dryden Press, 1982.Edition: 5th edDescription: xxi, 710pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	659.1 DUA (Browse shelf(Opens below))	Available		73339
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	659.1 DUA (Browse shelf(Opens below))	Available		73304

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Previous	659.1 CLI Integrated advertising, promotion, and marketing communications	659.1 DEA The advertising handbook : make a big impact with a small business budget	659.1 DUA Advertising : its role modern marketing	659.1 DUA Advertising : its role modern marketing	659.1 EXC Excellence in advertising : the IPA guide to best practice	659.1 EXC Excellence in advertising : the IPA guide to best practice	659.1 EXC Excellence in advertising : the IPA guide to best practice	Next

include glossary and index

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