The media handbook : a complete guide to advertising media selection, planning, research, and buying
by
Katz, Helen
.
Publisher: New York: Routledge, 2014Edition: 5th ed.Description: xii, 232p.ISBN: 9780415856713.Subject(s): Mass media and business | Advertising media planning
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Reference |
Central Library AIOU Islamabad
Reference
Allama Iqbal Open UniversityCentral Library |
659 KAM (Browse shelf) | Not for loan | 117815 |
Total holds: 0
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| 658.84 INT International marketing | 658.87 CAV Visual merchandising | 658.880941 CRE Credit Management Handbook | 659 KAM The media handbook | 659 KAM The Media Handbook | 659.1 POA The advertising handbook | 659.1344 PLT Travel trade directory |
PB
Eng
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