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Marketing research

by Aaker David A; Day, George S; Kumar, V.
Publisher: New York: John Wiley & Sons, 1998Edition: 6th.Description: xvi, 776 p.Subject(s): Marketing research
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

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658.83 AAM (Browse shelf) Available 87751
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658.827 MES Sense 658.827 PET TechnoBrands 658.83 AAM Marketing research 658.83 AAM Marketing research 658.83 AAM Marketing research 658.83 BEM Marketing research 658.83 CHB Basic marketing research

Includes bibliography and index

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