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Advertising : its role modern marketing

by Dunn, S. Watson; Barben, Arnold M. (jt. auth.).
Material type: materialTypeLabelBookPublisher: Chicago: Dryden Press, 1982Edition: 5th ed.Description: xxi, 710p.ISBN: 0030600499.Subject(s): Advertising | Advertising-Marketing
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Item type Location Call number Status Date due Barcode Item holds
Books
Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

General Stacks 		659.1 DUA (Browse shelf) Available 73339
Books
Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

General Stacks 		659.1 DUA (Browse shelf) Available 73304
Total holds: 0
Browsing Central Library AIOU Islamabad Shelves , Shelving location: General Stacks Close shelf browser
659.1 CLI Integrated advertising, promotion, and marketing communications 659.1 DEA The advertising handbook 659.1 DUA Advertising 659.1 DUA Advertising 659.1 EXC Excellence in advertising 659.1 EXC Excellence in advertising 659.1 EXC Excellence in advertising

HB

include glossary and index

Eng

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