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The management and marketing of services

by Mudie, Peter; Cottam, Angela (jt.auth).
Material type: materialTypeLabelBookPublisher: Oxford: Butterworth-Heinemann, 1999Edition: 2nd ed.Description: x, 306p.ISBN: 0750635940.Subject(s): Service industries-Management | Service industries-Marketing
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

General Stacks 		658.8 MUM (Browse shelf) Available 90742
Total holds: 0
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658.8 MRE Essentials of modern marketing 658.8 MRE Essentials of modern marketing 658.8 MUL Multivariate data analysis 658.8 MUM The management and marketing of services 658.8 MUM Marketing 658.8 MUM Marketing 658.8 MYM Marketing

PB

Eng

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