Strategic Brand Management : creating and sustaining brand equity long term
by Kapferer, Jean-Noel.
Material type: BookPublisher: New Delhi: Kogan Page, 2000Edition: 2nd ed.Description: 443p.ISBN: 8175541091.Subject(s): Marketing | Marketing-ManagementItem type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.827 KAS (Browse shelf) | Available | 90750 |
Total holds: 0
Browsing Central Library AIOU Islamabad Shelves , Shelving location: General Stacks Close shelf browser
658.827 ARB Brand management strategies | 658.827 BUB Brand journalism | 658.827 CON Contemporary issues in branding | 658.827 KAS Strategic Brand Management | 658.827 KOB Brand positioning: | 658.827 LAE Energy Branding | 658.827 LEL The language of branding |
PB
Includes bibliography and index
Eng
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