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Strategic marketing :market-Oriented corporate and business unit planning

by Tomczak, Torsten; Kuss, Alfred (jt. auth); Reinecke, Sven (jt. auth).
Material type: materialTypeLabelBookPublisher: Switzerland: Springer Gabler, 2018Description: 253p.ISBN: 9783658184162.Subject(s): Marketing | Business | Business and management
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