Advertising communications & promotion management
by Rossiter, John R; Percy, Larry (jt. auth).
Material type: BookPublisher: New York: Irwin/McGraw-Hill, 1997Edition: 2nd ed.Description: xvi, 640p.ISBN: 0071146679.Subject(s): Advertising | Communication marketing | sales promotionItem type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
659.1 ROA (Browse shelf) | Available | 87745 |
Total holds: 0
Includes bibliography and index
eng
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