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Market leadership strategies for service companies : creating growth, profits, and customer loyalty

by Terrill, Craig; Middlebrooks, Arthur (jt. auth).
Material type: materialTypeLabelBookPublisher: Chicago: NTC Business Books, 2001Description: xvi, 268p.ISBN: 08442244103.Subject(s): Service industries-Marketidng-Management
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Includes bibliography and index

eng

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