Intorduction to advertising and promotion : an integrated marketing communications perspective
by Belch, George E; Belch, Michael A. (jt auth).
Material type: BookPublisher: Boston, Massachusetts: Irwin, 1990Edition: 3rd ed.Description: xxii, 762p.ISBN: 0256136963.Subject(s): AdvertisingItem type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
659.1 BEI (Browse shelf) | Available | 88424 |
Total holds: 0
Includes index and bibliography
eng
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