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Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A; Bitner, Mary Jo. (jt.auth.); Gremler, Dwayne D. (jt.auth.).
Material type: materialTypeLabelBookPublisher: New York: McGraw Hill, 2018Edition: 7th ed.Description: xxviii,514p.ISBN: 9780078112102.Subject(s): Service industries-Marketing | Customer services | Marketing
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