The language of branding : theory, strategies, and tactics
by
Lerman, Dawn
; Morais, Robewrt J. (jt. auth); Luna, David (jt. auth).
Material type: 
BookPublisher: New York: Routledge, 2018Description: x, 160p.ISBN: 9780415806749.Subject(s): Branding (marketing) | Advertizing-Language | Communication in marketing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.827 LEL (Browse shelf) | Available | 124710 |
Total holds: 0
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