Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations Martin Eisend , Alfred Kuss

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Material type: Text

TextPublication details: Switzarland: Springer Nature, 2019.Description: ix, 238pISBN:

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Central Library Allama Iqbal Open University Islamabad General Stacks	658.83 EIR (Browse shelf(Opens below))	Available		125814

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