Advertising and promotion : an integrated communications perspective
by Belch, George E; Belch , Michael A.
Material type: BookPublisher: New York: McGraw Hill, 2018Edition: 11th.Description: 764 p.ISBN: 9781259548147.Subject(s): Advertising | Sales promotion | Communication in marketingItem type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
659.1 BEA (Browse shelf) | Available | 131382 |
Total holds: 0
HB
EN
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