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1. Television broadcasting : the return of the content-promotion hybird

by Gillan, Jennifer.

Material type: book Book Publisher: New York: Routledge, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 384.550688 GIT.

2. Brand management strategies : luxury and mass markets

by D'Arienzo, William.

Material type: book Book Publisher: New York: Bloomsbury, 2016Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.827 ARB.

3. The language of branding : theory, strategies, and tactics

by Lerman, Dawn; Morais, Robewrt J. (jt. auth); Luna, David (jt. auth).

Material type: book Book Publisher: New York: Routledge, 2018Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.827 LEL.

4. Contemporary issues in branding

by Foroudi, Pantea (ed.); Palazzo, Maria (ed.).

Material type: book Book Publisher: London: Routledge, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.827 CON.

5. Implicative marketing : for a sustainable economy

by Touze, Florence.

Material type: book Book Publisher: London: Routledge, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.8 TOI.

6. Brand beauty uleashed : the value of aesthetics in marketing

by Alvarez del Blanco, Roberto M.

Material type: book Book Publisher: London: Routledge, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.827 ALB.

7. Brand positioning: connecting marketing strategy and communications

by Kostelijk, Erik; Erik Kostelijk; Karel Jan Alsem.

Material type: book Book Publisher: Oxon: Routledge, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.827 KOB.

8. Energy Branding : Harnessing Consumer Power

by Larsen, Friðrik.

Material type: book Book Publisher: Imprint: Palgrave Macmillan, 2017Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.827 LAE.


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