Advertising management
by Aaker, David A; Batra, Rajeev; Myers, John G.
Material type: BookPublisher: New Delhi: Prentice Hall, 1996Edition: 4th ed.Description: xiii,593p.ISBN: 81-203-0790-9.Subject(s): PublicityItem type | Location | Call number | Status | Date due | Barcode | Item holds |
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Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
659.1 AAA (Browse shelf) | Available | 81296 |
Total holds: 0
Browsing Central Library AIOU Islamabad Shelves , Shelving location: General Stacks Close shelf browser
No cover image available | No cover image available | |||||||
658. 4038 APC Corporate information systems management | 659 FEC Corporate communications | 659 OBP Publicity | 659.1 AAA Advertising management | 659.1 ADV Advertising: with special reference to India | 659.1 ADV Advertising, promotion and new media | 659.1 AHA Advertising |
Includes index
eng
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