Services marketing : integrating customer focus across the firm
by
Zeithaml, Valarie A
; Bitner, Mary Jo. (jt.auth.)
; Gremler, Dwayne D. (jt.auth.)
.
Material type: ![materialTypeLabel](/opac-tmpl/lib/famfamfam/BK.png)
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Item type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.8 ZES (Browse shelf) | Available | 128145 |
Total holds: 0
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658.8 WOM Marketing operations 1997-98 | 658.8 ZES Services marketing | 658.8 ZES Services marketing | 658.8 ZES Services marketing | 658.8 ZOP Principles of marketing | 658.80019 FOM Marketing behaviour | 658.800202 HOS Schaum's outline of theory and problems of marketing |
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