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The brand marketing book : creating, managing and extending the value of your brand

by Marconi, Joe.
Material type: materialTypeLabelBookPublisher: Chicago: NTC Business Books, 2001Description: xi, 247p.ISBN: 0-8442-2257-7.Subject(s): Brand name products-Marketing
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

General Stacks 		658.827 MAB (Browse shelf) Available 95711
Total holds: 0
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658.827 KOB Brand positioning: 658.827 LAE Energy Branding 658.827 LEL The language of branding 658.827 MAB The brand marketing book 658.827 MES Sense 658.827 PET TechnoBrands 658.83 AAM Marketing research

Includes bibliography and index

eng

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