Basic marketing : a managerial approach
by
Mcgarthy, E. Jerome
; Perreault, William D. (jt.Auth).
Material type: 
BookPublisher: Homewood, Illinois: Richard D. Irwin, 1984Edition: 8th ed.Description: xviii, 841p.ISBN: 0256030197.Subject(s): Marketing
| Item type | Location | Call number | Copy number | Status | Date due | Barcode | Item holds |
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| Books |
Central Library AIOU Islamabad
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Central Library AIOU Islamabad
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Central Library AIOU Islamabad
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Regional Library Bahawalpur
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Regional Library D.I.Khan
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Regional Library D.I.Khan
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Regional Library D.I.Khan
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| 658.8 MAR Marketing management | 658.8 MCA Applications in basic marketing | 658.8 MCA Applications in basic marketing | 658.8 MCB Basic marketing | 658.8 MCB Basic Marketing | 658.8 MCB Basic marketing | 658.8 MCB Basic Marketing |
Includes index
Eng
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