Media monoliths : how great media brands thrive and survive
by
Tungate, Mark
.
Material type: 
BookPublisher: London: Kogan Page, 2004Description: viii,261p.ISBN: 0749444037.Subject(s): Brand name products
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
338.430223 TUM (Browse shelf) | Available | 105583 |
Total holds: 0
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| 338.4 WEE Economics of nationalized industries | 338.409549 ض ی چ چھوٹی صنعتوں میں سرمایہ کاری | 338.413610962 YOA Agribusiness as the future of agriculture | 338.430223 TUM Media monoliths | 338.433621 INN Innovations in health care financing | 338.4337 COC Cost analyis in education | 338.4337 ILC The cost of not educating the World's poor |
PB
Included references and index
eng
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