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Marketing research : an applied orientation

by Malhotra, Naresh K.
Publisher: New Delhi: Prentice-Hall, 2004Edition: 4th ed.Description: xixx, 713+36p.ISBN: 81203-27446.Subject(s): Marketing research-Methodology
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

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658.83 MAM (Browse shelf) Available 108125
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658.83 KIM Marketing research 658.83 LUM Marketing research 658.83 MAE Essentials of marketing research 658.83 MAM Marketing research 658.83 MAQ Qualitative marketing research 658.83 MAR Marketing research 658.83 MAR Marketing research

Includes bibliographical refrences and index

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