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Essentials of contemporary advertising

by Arens, William F; Schaefer, David H. (jt. auth).
Material type: materialTypeLabelBookPublisher: Boston: McGraw-Hill, 2007Description: xxviii, 558p.ISBN: 0071106278.Subject(s): Advertising
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

General Stacks 		659.1 ARE (Browse shelf) Available 107886
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659.1 ARC Contemporary advertising 659.1 ARC Contemporary advertising 659.1 ARC Contemporary advertising 659.1 ARE Essentials of contemporary advertising 659.1 BEA Advertising and promotion 659.1 BEA Advertising and promotion 659.1 BEA Advertising

Includes bibliographical references and index

eng

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