Marketing management : strategies and programs
by
Guiltinan, Joseph P
; Paul, Gordon W.
Material type: 
BookPublisher: New York: McGraw-Hill, 1985Edition: 2nd ed.Description: xvi, 444p.ISBN: 0070489246.Subject(s): Marketing-Management
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.8 GUM (Browse shelf) | Available | 39076 |
Total holds: 0
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| 658.8 GRM Marketing | 658.8 GRS Service management and marketing, | 658.8 GUM Marketing management | 658.8 GUM Marketing management | 658.8 GUM Marketing management | 658.8 HAC Consumer behavior | 658.8 HAE Effective management for marketing 1999-2000 |
Includes bibliography and index
eng
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