Contemporary advertising
by Arens, William F; Bovee, Courtland L. (jt. auth).
Material type: BookPublisher: Illinois: IRWIN, 1982Edition: 5th ed.Description: xxx, 569p.ISBN: 025613412X.Subject(s): AdvertisingItem type | Location | Call number | Status | Date due | Barcode | Item holds |
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Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
659.1 ARC (Browse shelf) | Available | 85385 |
Total holds: 0
Browsing Central Library AIOU Islamabad Shelves , Shelving location: General Stacks Close shelf browser
No cover image available | No cover image available | |||||||
659.1 AHA Advertising | 659.1 ARC Contemporary advertising | 659.1 ARC Contemporary advertising | 659.1 ARC Contemporary advertising | 659.1 ARC Contemporary advertising | 659.1 ARE Essentials of contemporary advertising | 659.1 BEA Advertising and promotion |
PB
Includes bibliography and index
Eng
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