Brand management strategies : luxury and mass markets
by D'Arienzo, William.
Material type: BookPublisher: New York: Bloomsbury, 2016Description: xv, 368p.ISBN: 9781501306679.Subject(s): Branding (Marketing) | Brand name products - Management | Customer relationsItem type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.827 ARB (Browse shelf) | Available | 122691 |
Total holds: 0
Browsing Central Library AIOU Islamabad Shelves , Shelving location: General Stacks Close shelf browser
658.82 TOA Analyzing sales promotion | 658.82 TOA Analyzing sales promotion | 658.827 ALB Brand beauty uleashed | 658.827 ARB Brand management strategies | 658.827 BUB Brand journalism | 658.827 CON Contemporary issues in branding | 658.827 KAS Strategic Brand Management |
PB
Includes bibliography and index
Eng
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