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Brand management strategies : luxury and mass markets

by D'Arienzo, William.
Material type: materialTypeLabelBookPublisher: New York: Bloomsbury, 2016Description: xv, 368p.ISBN: 9781501306679.Subject(s): Branding (Marketing) | Brand name products - Management | Customer relations
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

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658.827 ARB (Browse shelf) Available 122691
Total holds: 0
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658.82 TOA Analyzing sales promotion 658.82 TOA Analyzing sales promotion 658.827 ALB Brand beauty uleashed 658.827 ARB Brand management strategies 658.827 BUB Brand journalism 658.827 CON Contemporary issues in branding 658.827 KAS Strategic Brand Management

PB

Includes bibliography and index

Eng

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