Marketing strategy and plans : systematic marketing management
by Luck, David Johnson; Ferrell, O. C. (jt. auth. ).
Material type: BookPublisher: Englewood Cliffs, N. J: Prentice-Hall, 1979Description: xv, 474p.ISBN: 0135582547.Subject(s): Marketing management-U. S.-Case studdiesItem type | Location | Call number | Status | Date due | Barcode | Item holds |
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Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.8 LUM (Browse shelf) | Available | 24508 |
Total holds: 0
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658.8 LAM Marketing | 658.8 LAM Marketing | 658.8 LAP Principles of marketing | 658.8 LUM Marketing strategy and plans | 658.8 MAC Macro-Social marketing insight | 658.8 MAE Essentials of management | 658.8 MAM Marketing |
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