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Marketing strategy and plans : systematic marketing management

by Luck, David Johnson; Ferrell, O. C. (jt. auth. ).
Material type: materialTypeLabelBookPublisher: Englewood Cliffs, N. J: Prentice-Hall, 1979Description: xv, 474p.ISBN: 0135582547.Subject(s): Marketing management-U. S.-Case studdies
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Central Library AIOU Islamabad

Allama Iqbal Open University

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658.8 LUM (Browse shelf) Available 24508
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658.8 LAM Marketing 658.8 LAM Marketing 658.8 LAP Principles of marketing 658.8 LUM Marketing strategy and plans 658.8 MAC Macro-Social marketing insight 658.8 MAE Essentials of management 658.8 MAM Marketing

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