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Essentials of marketing

by McCarthy, E. Jerome.
Material type: materialTypeLabelBookPublisher: Boston: Irwin, 1991Edition: 5th ed.Description: xvii, 526p.ISBN: 0256093237.Subject(s): Marketing
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Books
Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

General Stacks 		658.8 MCE (Browse shelf) Available 78009
Books
Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

General Stacks 		658.8 MCE (Browse shelf) Available 75788
Total holds: 0
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658.8 MCB Basic marketing 658.8 MCE Essentials of marketing 658.8 MCE Essentials of marketing 658.8 MCE Essentials of marketing 658.8 MCG The regis touch 658.8 MCG The regis touch 658.8 MCR Retail marketing plans

Includes bibliography and index

eng

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