Marketing and information technology :the strategy, application and implementation of IT in marketing
by
O'Connor, John
; Galvin, Eamonn.
Material type: 
BookPublisher: London: Pitman, 1997Description: xii, 289p.ISBN: 0273626442.Subject(s): Marketing-Data processing
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.800285 OCM (Browse shelf) | Available | 96118 |
Total holds: 0
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| 658.800285 KAE Electronic commerce | 658.800285 LIB B2B application integration | 658.800285 MOD The distributed smalltalk survival guide | 658.800285 OCM Marketing and information technology | 658.800285 REE Electronic marketing: | 658.8003 SAP Public finance system | 658.8007 RIM Marketing |
Includes index and bibliography
eng
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