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1.
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Marketing communications strategy 1997-98
by Yeshin, Toney.
Material type:  Book Publisher: Oxford: Butterworth Heinemann, 1997Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 YEM.
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2.
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Value-added public relations : The secret weapon of integrated marketing
by Harris, Thomas L.
Publisher: Chicago: NTC Business Books, 2000Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.2 HAV.
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3.
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Advertising and promotion : an integrated marketing communications perspective
by Belch, George E;
Belch Michael (jt.auth).
Edition: 6th ed.Material type: Book Publisher: Boston: McGraw-Hill, 2004Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 BEA.
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4.
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Marketing communications
by Eagle, Lynne;
Dahl, Stephan (jt. auth );
Czarnecka, Barbara (jt. auth );
Lloyd, Jenny (jt. auth ).
Material type: Book Publisher: New York: Routledge, 2015Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 MAR.
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5.
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Strategic integrated marketing communications
by Percy, Larry.
Edition: 3rd ed. Material type: Book Publisher: New York: Routledge, 2018Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.802 PES.
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6.
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The language of branding : theory, strategies, and tactics
by Lerman, Dawn;
Morais, Robewrt J. (jt. auth);
Luna, David (jt. auth).
Material type: Book Publisher: New York: Routledge, 2018Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 658.827 LEL.
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7.
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Integrated advertising, promotion, and marketing communications
by Clow, Kenneth E;
Baack, Donald E. (jt.auth.).
Edition: 6th ed.Material type: Book Publisher: Noida: Pearson, 2017Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 CLI.
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8.
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Advertising and promotion : an integrated communications perspective
by Belch, George E;
Belch , Michael A.
Edition: 11th.Material type: Book Publisher: New York: McGraw Hill, 2018Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 BEA.
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9.
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Advertising : an integrated marketing communication perspective
by Belch, George E;
Belch , Michael A;
Kerr, Gayle;
Powell, Irene.
Material type: Book Publisher: Australia: McGraw-Hill Education, 2020Availability: Items available for loan: Central Library AIOU Islamabad (1). Location(s): General Stacks 659.1 BEA.
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