Services marketing : integrating customer focus across the firm
by Zeithaml, Valarie A; Bitner, Mary Jo (jt. auth); Gremler, Dwayne D.(jt. auth).
Material type: BookPublisher: New Dehli: Tata McGraw-Hill, 2006Edition: 3rd ed.Description: xx, 668 p.ISBN: 0072471425.Subject(s): Service industries-MarketingItem type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.8 ZES (Browse shelf) | Available | 112318 | ||
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.8 ZES (Browse shelf) | Available | 88530 |
Total holds: 0
Includes index and bibliography
eng
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