Research methodology in marketing : theory development, empirical approaches and philosophy of science considerations
by Eisend, Martin; Kuss, Alfred (jt.auth).
Material type: BookPublisher: Switzarland: Springer Nature, 2019Description: ix, 238p.ISBN: 9783030107932.Subject(s): Marketing research-MethodologyItem type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.83 EIR (Browse shelf) | Available | 125814 |
Total holds: 0
HB
Eng
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