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Market segmentation analysis : understanding it, doing it, and making it useful

by Dolnicar, Sara; Bettina Grun (jt.auth); Friedrich Leissch (jt.auth).
Material type: materialTypeLabelBookPublisher: Austrian: Springer, 2018Description: 324p.ISBN: 9789811088179.Subject(s): Markeating research | consumers, Preferences
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Central Library AIOU Islamabad

Allama Iqbal Open University

Central Library

General Stacks 		658.8343 DOM (Browse shelf) Available 125811
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