Companion encyclopedia of marketing
by
Baker, Michael J.(ed.)
.
Series: Publisher: London : Routledge, 1995Description: xxxiii, 1061p.ISBN: 0415093953.Subject(s): Marketing-EncyclopediasSummary: Many facets and aspects of the subject of marketing are examined and explored in over fifty separately-authored articles. Invaluable reference tool for professionals, students and teachers.
| Item type | Location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Reference |
Central Library AIOU Islamabad
Reference
Allama Iqbal Open UniversityCentral Library |
658.8 COM (Browse shelf) | Not for loan | 81970 |
Total holds: 0
HB
Many facets and aspects of the subject of marketing are examined and explored in over fifty separately-authored articles. Invaluable reference tool for professionals, students and teachers.
Eng
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