Marketing research : measurement and method; a text with cases
by Tull, Donald S; Hawkins, Del L. (jt. auth).
Material type: BookPublisher: New York: Macmillan, 1980Edition: 2nd ed.Description: xvii,796p.ISBN: 0024217603.Subject(s): Marketing research | Marketing research-Case studiesItem type | Location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.835 TUM (Browse shelf) | Available | 39177 |
Total holds: 0
hb
Includes bibliography and index
Eng
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