Brand positioning: connecting marketing strategy and communications
by Kostelijk, Erik; Erik Kostelijk; Karel Jan Alsem.
Material type: BookPublisher: Oxon: Routledge, 2020Description: vii, 254p.ISBN: 978-0367250195.Subject(s): Branding | Strategic planningItem type | Location | Call number | Status | Date due | Barcode | Item holds |
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Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
658.827 KOB (Browse shelf) | Available | 128864 |
Total holds: 0
Browsing Central Library AIOU Islamabad Shelves , Shelving location: General Stacks Close shelf browser
658.827 BUB Brand journalism | 658.827 CON Contemporary issues in branding | 658.827 KAS Strategic Brand Management | 658.827 KOB Brand positioning: | 658.827 LAE Energy Branding | 658.827 LEL The language of branding | 658.827 MAB The brand marketing book |
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