E-marketing : theory and application
by Dann, Stephen; Dann, Susan (jt.auth).
Publisher: New York: Palgrave Macmillan, 2011Description: xxii, 474 p.ISBN: 9780230203969 (paperback).Subject(s): E-MarketingSummary: A�mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more.Item type | Location | Call number | Status | Date due | Barcode | Item holds |
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Books |
Central Library AIOU Islamabad
General Stacks
Allama Iqbal Open UniversityCentral Library |
381.0285 DAE (Browse shelf) | Available | 115942 |
Total holds: 0
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381 CHA The amazon management system | 381 HUC Chamber of commerce management | 381 LER Retailing | 381.0285 DAE E-marketing | 381.088297 ISL Islamic marketing and branding | 381.142092 و ی ج جیک ما: | 381.41 KOM Marketing of agricultural products |
HB
A�mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more.
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